NYLON hosted the return of NYLON House in the Desert at Desert International Horse Park in Coachella Valley, CA. Presented by Matrix, the event unveiled a new KATSEYE partnership. It set the tone as the unofficial kickoff to music’s biggest festival celebration. The event drew a star-studded crowd and delivered a high-energy DJ set by Diplo B2B HUGEL. 

Hugel, Diplo. Credit:
Marc Patrick,Jason Sean Weiss, & Zach Hilty/BFA.com

“What we’re building with NYLON – across membership, events, and a community rooted in music and culture – really comes to life in moments like NOCTURNA. We turned the desert into something special after dark, but more importantly, you can feel how much the NYLON ecosystem is growing every time we activate,” 

Bryan Goldberg, CEO of BDG

VIP attendees included: KATSEYE, Rauw Alejandro, Olivia Holt, Damson Idris, NAV, Big Sean, Rachel Zoe, Rich The Kid, Ariana Maddix, Rei Ami, Karrueche Tran, Michael Evans Behling, Ella Balinska, Kenzie Ziegler, Amber Rose, Chloe Cherry, BINI, Evan Ross, Montana Tucker, Kendall Washington, Andreina Santos, Madison Pettis, Gabi Moura, Brandon Edelman, Tiffany Baira, Kelly Berglund, Adam Sevani, Noah Fearnley, Shanina Shaik, Sheynnis Palacios, and more.

About Matrix

Matrix and NYLON invited guests into an immersive world where nourishment and next-level softness take center stage. The event heroed the brand’s Food For Soft Oil. The activation debuted a new partnership between Matrix and KATSEYE. It also offered product giveaways. Furthermore, it gave guests the perfect photo-worthy backdrops.