Artificial intelligence is continuing to find new applications across the live music industry. This week, fan engagement platform Laylo announced the launch of an AI-powered ticket sales agent alongside an expanded partnership with DICE, aiming to help artists, promoters, venues, and festivals convert more fans into ticket buyers.

According to reports, the new AI ticket sales agent is designed to identify fans who have expressed interest in an event but have not yet completed a purchase. The tool can then automatically engage those fans through personalized messaging and marketing campaigns intended to drive ticket sales.

The announcement builds upon Laylo’s growing partnership with DICE, one of the world’s largest independent ticketing platforms. Through the integration, ticket buyers are automatically synced into Laylo’s fan database in real time, giving artists and promoters greater visibility into who purchased tickets and who may still need additional encouragement before an event sells out.

Laylo has emerged as one of the fastest-growing fan engagement platforms in music, offering artists tools for presaves, tour announcements, SMS campaigns, ticket sales, merchandise drops, and direct fan communication. The company says its platform has generated more than $1 billion in revenue through ticket, merch, and content drops while facilitating over 150 million fan interactions.

The move reflects a broader trend across the live entertainment industry, where AI-powered tools are increasingly being deployed to improve marketing, customer engagement, and sales conversion. Rather than relying solely on traditional email campaigns or social media promotion, artists and event organizers are beginning to use AI-driven systems capable of identifying purchasing intent and automatically targeting fans most likely to attend an event.

For DICE, the partnership represents another step in its ongoing expansion beyond ticketing. In recent years, the company has introduced additional commerce features designed to help event creators generate revenue through merchandise, experiences, and other event-related offerings.

As competition for fan attention continues to intensify, the combination of ticketing data and AI-powered marketing could become an increasingly important tool for promoters looking to fill venues and festivals more efficiently. Whether fans embrace AI-driven ticket marketing remains to be seen, but the technology is quickly becoming a larger part of the modern live music ecosystem.