HYBE’s Taeho Park on expanding the superfan market via ‘transmedia’ content – and why the firm’s NEB unit is its ‘future business frontier’

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Published on Tuesday, 28 April 2026 09:58

MBW's World Leaders series meets Taeho Park, who leads the NEXT ENTERTAINMENT BUSINESS (NEB) and Data Strategy Center units at Korean entertainment giant HYBE, the home of BTS

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PROČITAJ VIŠE... https://www.musicbusinessworldwide.com/hybes-taeho-park-on-expanding-the-superfan-market-via-transmedia-content-and-why-the-firms-neb-unit-is-its-future-business-frontier/